Why you need a content calendar

What is a content calendar?

A content calendar is exactly what it says on the tin, a calendar which is specific to your brand where you can plan what you’re going to create and when. See our top tips on why you need a content calendar in your life…

All your content in one place

Adding all your content in one place will make it easier for you to map out what you’re doing and when, you can see launch dates, promotions and any special events that are related to your brand. Here you can include your social posts, video content, press releases and anything that applies!

Planning saves time

Planning all your content a month or week in advance gives you the chance to create imaginative and engaging content that your audience is going to react to. By mapping out what you're going to do, you can feel relaxed and stress free and concentrate on other aspects of your business knowing the content is taken care of.

You create more intentional content

By planning ahead, you can create more content that matters to you and reflects your brand, nothing is created last minute or off the cuff. Remember that content needs to be engaging, posted regularly and with purpose.

So, what's next?

Hopefully these helpful tips have given you the inspiration to set up your own content calendar, we would suggest doing this on Google Sheets and setting it up on Google Drive. This is a great way for you and your team to view, edit and add to the calendar on a monthly basis.

If you’re looking for someone to bring your content ideas to life, then please don’t hesitate to drop us an email!

Rooting for you always,

G K Creative x


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